HEALTHCARE MANAGEMENT

Issue

Mediators’ has designed and managed a number of campaigns to create awareness about various diseases in the country. Government, doctors, pharmaceutical industry and patients are involved in these campaigns.

Strategy

The strategy for these campaigns includes providing a forum for direct interaction between the government and health industry, health practitioners and the patients. Media is used to amplify disease prevention and control messages by engaging important pecialists.

Case study 1:

We organised a Pakistan Health Conference to bring all the important stakeholders on one platform to discuss the forthcoming health policy.


Result:

This conference resulted in open discussion between the government officials that included the Federal Minister and Secretary of Health. It engaged the following stakeholders:

  • Federal MoH officials
  • Provincial health ministry’s officials
  • Pharmaceutical industry
  • Private hospitals association
  • Public-Private hospital representatives
  • Leading doctors
  • Media

Case study 2:

The issue was to create awareness among the patients that diabetes can be managed by taking the right medicines, controlling ones diet and maintaining a regular exercise regimen.

Strategy:

We engaged famous cricketer Waseem Akram, who was Pakistan captain at that time, as our ambassador. As he is a patient of diabetes and still maintained an athletic life he proved to be a good role model. His involvement also helped in attracting many patients and doctors (GPs) to the seminars organised in this regard. The patient’s families and local doctors were also involved in the campaign. In one year we organised 138 small and large seminars for the patients where leading doctors guided the patient on how to manage their diabetes.
We ran an intensive media campaign by placing articles, TV discussions and news items to amplify our messages.

Results:

We reached out to over 10,000 patients and their families directly in this campaign. The media also started giving more coverage to diabetes and ways and means to control it.

Case study 3:

We are running similar campaigns at present for creating awareness about how to control Asthma and manage Chronic Obstructive Pulmonary Disease (COPD). This campaign has been going on for the last five years. We have organised a number of seminars, doctors-journalists briefings, TV discussions and advertising campaigns. The project is supported by GlaxoSmithKline.

Results:

Wider media coverage on issues related to Asthma and the patients are now more aware that Asthma and COPD can be controlled and they are not fatal diseases.

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