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Burson-Marsteller (BM), one of the world’s largest Perception Management Companies gives us a global reach through worldwide BM agencies & associates. Founded in 1953, B-M has the largest international counselling and communications networks.
This affiliation gives Mediators an edge over its competitors, as it gives us an on-line access to the knowledge base of Burson-Marsteller. We also have the facility to approach the relevant person in B-M’s international network to seek guidance from the communications programmes they are running for their clients, that matches our needs.
BM has also helped Mediators by training its staff in Media handling, Event Management and Crisis Communications.
Recently Burson-Marsteller announced formation of a ‘Burson-Marsteller South Asia Network (BMSAN)’ with the signing of strategic alliances with independent public relations companies across South Asia. The network will be coordinated through Genesis Burson-Marsteller, a wholly owned BM company in India. Along with Mediators from Pakistan, the network includes companies like Strategic Alliance from Sri Lanka; Cogito Marketing Solutions Limited from Bangladesh and Media Tech Associates from Nepal.
The creation of the South Asia network of Burson-Marsteller gives Mediators clients seamless service as economic relations between countries in the region are bound to grow. Creating new avenues for growth and network expansion is Mediators strategic priority and we see South Asia as an important growth engine. The building-out of Burson-Marsteller’s South Asia footprint recognizes the emerging economic strength of the region. The South Asia Network will offer our clients the highest return-on-investment on their communication spends by combining the best available local expertise, seamless reach across countries and integration from Pakistan.
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